Why should you invest in professional images and videos on Alibaba?

1. Images and videos are the first factors that help buyers evaluate credibility

• On the B2B model, buyers cannot see the product directly, so they must rely entirely on images and videos to evaluate the quality.

• Good image content shows that Vietnamese businesses are serious and have real supply capacity.

• This is the criterion that the Alibaba algorithm prioritizes when ranking products on the search results page.

• Vietnamese booths with poor images are often overlooked by buyers in the first 3 seconds.

2. Professional images help products get to the top easier on Alibaba

• Alibaba's display algorithm evaluates images based on sharpness, shooting angle, brightness and realism.

• Products with high quality images will be prioritized by the system when buyers search.

• This is the reason why many businesses that are advised to open a booth are always asked to invest in their image from the beginning.

• This helps increase exposure, click and inquiry rates, thereby improving export efficiency through Alibaba.

3. Video helps buyers "see firsthand" the factory and production process

Video is the strongest evidence to prove the capacity of Vietnamese businesses. Types of videos buyers trust most:

• Factory Video (Factory Video).

• Production process video.

• Video testing product quality.

• Packaging video – container loading.

The clearer the video, the more assured the buyer is about your production ability. This is an important difference between a professional business and a newly opened booth without clear content.

4. Realistic images and videos help buyers reduce risks and increase purchasing confidence

B2B buyers are very afraid of risks: goods are not as described, poor quality, late delivery schedule. Images and videos help them:

• Verify the product is genuine.

• Verify the factory is real.

• Verify production capacity is real.

• Verify transparent businesses.

These factors help buyers decide to send inquiries faster, especially for buyers in the US, EU and Japan.

5. Beautiful image content helps increase Inquiry => Order conversion rate

Buyers tend to trust and respond faster when the image is clear. Products with poor images often make buyers suspicious, leading to abandoned carts or not responding to messages.

Beautiful images + full description of technical specifications = increase closing rate from 30%–200% depending on the industry.

For exporting through Alibaba, the image is your strongest "salesperson".

6. Professional image shows the level of investment of the business

Businesses with strong images and videos are often rated higher, despite their small scale. Many international buyers share that they choose suppliers based on:

• Professional level of images.

• How to present the booth.

• Video authenticity.

This proves that image investment not only serves marketing, but also shows the class of Vietnamese businesses on the international playing field.

7. Standard images help describe products accurately and reduce complaints

Clear images help buyers understand correctly:

• Material

• Color

• Size

• Packaging

When buyers understand the product correctly, the risk of misunderstanding is almost zero. This helps Vietnamese businesses limit disputes, refunds or bad reviews.

8. Video helps increase rankings in Alibaba's "Factory Strength" algorithm

Alibaba ranks the strength of businesses through the "Factory Strength" index. Direct influencing factors:

• Workshop videos.

• Production line photo.

• Photos of QC & internal inspection.

Good ratings help Vietnam's booth get priority display in the global product list.

9. Suppliers with good images receive more inquiries

According to internal statistics from many businesses at Alibaba Vietnam, products with investment images:

• Get 3–5 times more clicks.

• Receive 30–70% higher inquiries.

• There is a twice as high follow-up exchange rate.

This is clear evidence that international buyers choose products that "look good" before reading the description.

10. Images and videos help Vietnamese businesses compete with China

In the export game through Alibaba, Chinese suppliers always have the advantage of beautiful images, standard videos, and strong studios. To compete, Vietnamese businesses need to:

• Images meet B2B commercial standards.

• Production line video is clear.

• Detailed sample shots from 5–10 angles.

This is the factor that helps Vietnamese products stand out and be remembered by buyers among thousands of competitors.

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam