Export wood and furniture through Alibaba in 2025

1. Overview of opportunities for exporting Vietnamese wood and furniture in 2025

• Vietnam is still in the Top 3 largest wooden furniture exporting countries in the world.

• Demand for products: indoor - outdoor furniture, bedroom furniture, living room furniture, WPC, MDF, OEM/ODM products... continues to increase.

• Global economic fluctuations cause buyers to switch to finding stable suppliers with good prices and flexible delivery → this is Vietnam's strong advantage.

• B2B e-commerce platforms like Alibaba have become the most popular supplier search channel for international buyers.

• Vietnamese businesses that want to increase orders must prioritize exporting through Alibaba to reach a wider market instead of waiting for traditional buyers.

2. Why should wooden furniture businesses export through Alibaba in 2025?

Access 40+ industries and millions of buyers looking for products every day. Alibaba Vietnam is stepping up support for businesses in the furniture and wood industry, helping to increase visibility and conversion rates. International Buyers 2025 prioritize:

• transparent supplier records,

• have a strong profile,

• quick response,

• have real production capacity.

=> These criteria are very suitable for Vietnamese furniture businesses.

The cost to open a booth is lower than the cost of participating in an international fair, but the efficiency in reaching customers is superior.

3. Best-selling furniture and wood product groups on Alibaba in 2025

• Outdoor furniture: wooden tables and chairs, outdoor wooden sofas, relaxing chairs, garden furniture sets.

• Home furniture: bed, wardrobe, kitchen cabinet, wooden sofa, dining table.

• Office furniture: desk, filing cabinet, bookshelf.

• Hospitality furniture: hotel and resort furniture.

• Kids furniture: bunk beds, study desk.

• Customized/OEM: products upon request - buyers prefer them because of their flexibility.

• Wood materials: MDF, HDF, plywood, veneer.

• Décor products: wall shelves, picture frames, wooden accessories.

4. Correctly understand the B2B model on Alibaba before opening a store

The B2B model on Alibaba works based on:

• Buyers' search data => recommend suitable suppliers.

• Score the seller's ability => decide the level of visibility.

• Product keyword optimization => traffic distribution algorithm.

• Ability to respond to RFQ => increase evaluation score.

Businesses need to clearly understand:

• What does the buyers file look for?

• Which products are competing strongly?

• How to optimize profile and store to be pushed to the Top?

5. What difficulties did Vietnamese furniture businesses face before joining Alibaba?

• Don't know where to start when implementing exports through Alibaba.

• No experience in building international standard booths.

• Don't know how to optimize keywords and name products.

• Lack of images and videos that meet international buyer standards.

• Difficulty in responding to customers 24/7.

• Lack of knowledge about export pricing, MOQ, shipping, Incoterms.

• Not knowing how to create a quote makes buyers lose confidence.

6. 12-step checklist for exporting wood and furniture through Alibaba in 2025

Step 1 – Prepare business profile

• Business license.

• Images of factories and machinery.

• Certificates: FSC, ISO, BSCI (if any).

• List of featured products.

Step 2 - Consulting on opening a store with Alibaba Vietnam

Contact the consulting team to open an Alibaba Vietnam booth to determine:

• suitable budget,

• suitable industry,

• market capacity.

• Receive quotes and optimal plans from the support team.

Step 3 – Brand design on the booth

• Logo, banner, main colors.

• Business introduction video.

• Images of the factory and production process.

Step 4 – Build an international standard product catalog

• 6–9 beautiful, full-angle images.

• Infographic describing materials and sizes.

• Color palette – material palette.

• MOQ – ordering policy.

• Specifications are clear.

Step 5 – Name the product according to Alibaba SEO standards

• Apply the rule: Main keyword + Features + Material + Application.

• For example: “Wooden Outdoor Patio Chair FSC Certified – Garden Furniture Manufacturer”.

Step 6 – Optimize keywords on Alibaba (Keyword Traffic Insight)

Find the keywords buyers are searching for the most. Sort by:

• high traffic

• medium traffic

• niche keywords

Insert the correct position in:

• title. title

• key attributes

• description content

Step 7 – Ensure products comply with export standards

• Check import country certification.

• Prepare complete technical documents.

• Save test samples according to buyer's request.

Step 8 – Set up appropriate pricing policy

Set price according to:

• MOQ

• FOB price

• Price for bulk order

• OEM price

Calculate reasonable shipping according to Incoterms 2020.

Step 9 – Stay responsive 24/7

• Use the Alibaba app on your phone.

• Respond to guests within the first 10 minutes.

• Create a quick reply form.

Step 10 – Optimize operating indicators (SPP, Transaction Level)

• Continuously update products.

• Participate in RFQ every day.

• Maintain response rate > 95%.

• Post factory audit video.

Step 11 – Run ads to increase traffic

• Use Product Boost.

• Target by country with great demand: US, Germany, UAE, Australia.

• Evaluate weekly performance.

Step 12 – Managing shipping – packaging – logistics

• Pack securely because the product is easily damaged.

• Cooperate with reputable forwarders.

• Update shipping process for buyers.

7. Mistakes that cause Vietnamese wooden furniture businesses to have no orders on Alibaba

• Upload products but do not optimize keywords.

• Unprofessional images => 70% reduction in clicks.

• Responding slowly to customers => losing customers to other competitors.

• Do not create international standard quotes.

• Do not update products regularly.

• Not using Product Boost makes the product very difficult to display.

• The booth lacks information about production capacity.

8. Strategies to increase export orders through Alibaba 2025

• Focus on OEM/ODM because buyers like customized products.

• Create a “Best Seller Catalog” album to attract new buyers.

• Many workshop review videos appear => increasing reliability.

• Provide technical drawings right in the catalog.

• Participate in “Super September, March Expo” events on Alibaba.

9. Comparison between traditional export and export through Alibaba

• No need to wait for international fairs.

• No travel costs.

• Easier to reach real buyers.

• There are market analysis tools.

• Easy to measure effectiveness => know which products to promote.

10. Benefits when businesses receive advice on opening stores from Alibaba Vietnam

Correctly understand the industry and buyer needs. Guided from A–Z:

• open stall

• profile optimization

• product optimization

• sales training

• run ads

• Supported in handling errors that cause stores to not display.

• Provided with industry data to guide strategy.

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam