How to build a Vietnamese brand on the international Alibaba platform

1. Overview of opportunities to build Vietnamese brands on Alibaba

• Alibaba is the world's largest B2B e-commerce platform, connecting suppliers and importers in more than 190 countries. Alibaba Vietnam supports businesses in accessing international markets effectively.

• The B2B model on Alibaba allows businesses to sell in large batches, long-term contracts and expand export scale. International buyers are increasingly looking for Vietnamese brands in the following groups: Agricultural products, Spices, Wooden furniture, Bamboo, rattan, Household appliances, Handmade, Fashion

• Vietnam has advantages: competitive prices, high craftsmanship, rich natural materials.

• Exporting through Alibaba helps Vietnamese brands appear before millions of global buyers.

2. Reasons why Vietnamese brands need to be on Alibaba soon

• Alibaba provides huge traffic from buyers in all markets.

• Vietnam's competition is lower than that of China or India.

• Vietnamese product industries have strong brand stories: culture, natural materials, and crafts.

• The demand for buying Vietnamese products from the US - EU - Japan is increasing rapidly.

• Vietnamese businesses need to take advantage of incentives and support from Alibaba Vietnam.

• Brands that appear early will build their reputation faster on the floor.

3. Why are Vietnamese brands suitable for the B2B model on Alibaba?

• The B2B model helps reach large businesses such as distributors, chain stores, and supermarkets.

• Sold by containers or high value lots.

• Buyers prioritize suppliers with clear processes and unique products.

• Vietnam has strengths in production resources and good prices.

• The way Alibaba e-commerce platform operates is suitable for small and medium-sized Vietnamese businesses.

4. Factors that help Vietnamese brands thrive on Alibaba

• Products have identity and difference.

• Origin is clear.

• Stable quality production process.

• Professional brand image.

• The store is SEO optimized.

• Full international certification.

• Quick response and good customer care.

5. The importance of opening a store properly on Alibaba

• The booth is the "brand face" of the business.

• Beautiful booths increase trust and conversion rates.

• SEO standard booth helps buyers find brands easily.

• Opening a store properly helps you show up higher in search.

• Alibaba Vietnam provides free store opening consultation to help businesses get off to an effective start.

6. Steps to open an Alibaba store for Vietnamese brands

• Step 1: Register an account and receive support from Alibaba Vietnam.

• Step 2: Choose a membership package suitable for your industry.

• Step 3: Prepare business records and legal information.

• Step 4: Design the booth interface according to brand style.

• Step 5: Post 20–50 products in the first week.

• Step 6: Optimize product titles with SEO keywords.

• Step 7: Post professional images and videos of the production process.

• Step 8: Set up price list, MOQ, production time.

• Step 9: Activate P4P advertising.

• Step 10: Monitor and optimize your store weekly.

7. How Alibaba platform operates affects the brand

Alibaba displays products by:

• SEO optimization level

• Image quality

• Seller response rate

• Store activity level

• P4P advertising costs

• Buyers search by keywords, view products and evaluate supplier reputation.

A good booth will:

• Increase impressions (Impressions)

• Increase clicks (CTR)

• Increase inquiry rate (Inquiry)

• Increase B2B order conversion rate

8. Vietnamese brand strategy needed to stand out on Alibaba

• Build a clear Vietnamese brand story.

• Highlight natural origins or traditional craft villages.

• Optimize product names according to international search trends.

• Showcasing USP: quality, natural materials, workmanship, good price.

• Use international style images and videos.

• Provide 6–9 images per product.

• Be clear in the description: size, material, use, packaging.

• Create a professional catalog.

9. How to create a strong USP for Vietnamese brands

• USP from raw materials: Bamboo, rattan, wood, cinnamon, coffee, cashew, pepper.

• Technical USP: Exquisite craftsmanship, artisan design.

• USP from the process: Green production process - environmentally friendly.

• USP from price: Competitive price compared to China.

• USP from logistics: Near major ports: Cat Lai, Hai Phong.

10. Vietnamese brand product groups should focus on Alibaba

• Bamboo and rattan household appliances.

• Vietnamese spices: pepper, cinnamon, coffee, shrimp paste, fish sauce.

• Handcrafted furniture.

• Canvas bags, recycled canvas bags.

• Kitchen utensils.

• Decorative accessories.

• Handicrafts.

• Dried foods.

• Organic products.

• Natural beauty products.

11. Optimize products to increase visibility on Alibaba platform

• The title contains the main keyword.

• Description in bullet format (optimized for AI Overview).

• 6 high resolution images.

• Full product attributes.

• Detailed size information.

• Production process video.

• Certification included.

• MOQ information is transparent.

12. How to build Vietnamese brand reputation on Alibaba

• Reply to messages within 5 minutes.

• Keep response rate above 95%.

• Send samples quickly and on time.

• Delivery as promised.

• Create a good experience so buyers come back to place orders.

• Upgrade membership when needed.

• Get good reviews from old customers.

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam