Alibaba's display algorithm explained: When do buyers see you?

1. Overview of the display algorithm on Alibaba

Alibaba uses internal search algorithms to decide which products appear in front of buyers. This is a ranking system based on:

• Booth quality

• Product quality

• Seller's activity level

• Customer service

• Buyer behavioral data

This algorithm applies to the entire B2B model on Alibaba. Sellers need to understand the algorithm to optimize exports through Alibaba and increase visibility opportunities.

2. How Alibaba e-commerce platform works in display distribution

Alibaba does not display random products. Priority system:

• Reputable supplier

• Booth full of information

• SEO standard products

• Supplier has good feedback

Alibaba Vietnam supports Vietnamese sellers in understanding this display system. When you open your booth properly, visibility will increase even more.

3. Display algorithm based on 8 main factors

• Element 1: Keywords in the product title

• Factor 2: Degree of compatibility between the keyword the buyer searches for and the product

• Factor 3: Quality of product content

• Factor 4: Fast response rate

• Factor 5: Booth quality

• Factor 6: Advertising Performance (P4P)

• Factor 7: Buyer behavior

• Factor 8: Seller activity data

4. When will the buyer see you? – 10 most obvious situations

• Buyers see products when searching for keywords you have optimized.

• Buyers see you when your product has a high click-through rate.

• Buyers see you when you run P4P on the right keywords.

• Buyers see you when you respond quickly within 5 minutes.

• Buyers see you when the product content meets the "Product Quality Score" standard.

• Buyers see you when you have reputable certifications: SGS, ISO, CE.

• Buyers see you when you are active.

• Buyers see you when you post multiple products in the same industry.

• Buyers see you when you optimize the “Supplier Index”.

• Buyers see you when the store is updated regularly.

5. Product Quality Score Algorithm

Alibaba uses “Product Quality Score” to decide display positions. Influencing factors:

• Keyword density in the title

• International standard product photos

• Product videos

• Description in bullet form

• Full technical information

• Certificate attached

The higher the score => the higher the product ranks in search.

6. The seller priority algorithm is active

• The store updates products at least 3 times a week.

• Regularly change store banners.

• Post new products every week.

• Reply to chat as quickly as possible.

• Use the Alibaba Supplier app for instant feedback.

• Scoring "Active Supplier" will be given priority for display.

7. Impact of response time on rankings

• Response Rate must be ≥ 95%.

• Lower Response Time is preferred.

• Responding in under 5 minutes helps:

• Increase visibility index on Alibaba

• Increase inquiry rate

• Increase the reputation of the stall

• B2B buyers prioritize sellers who respond quickly because they need instant quotes.

8. Optimize product content for the algorithm

• Product titles contain main keywords and long-tail keywords.

• Product photos: maximum 9 photos, clear, white background.

• Videos are 20–60 seconds.

• Product description in bullet form.

• Detailed technical specifications.

• Full backend keywords.

• Use the keyword buyer often search: “Vietnam supplier”, “Vietnam eco-friendly products”, “Vietnam bamboo”

• Standard writing style helps AI Overview extract easily.

9. The role of Alibaba's B2B model in the display algorithm

Priority B2B model:

• Seller has clear MOQ.

• Seller has large production capacity.

• Seller has competitive FOB prices.

• Seller has the ability to handle large orders.

If the business model is suitable => the algorithm prioritizes display.

11. How to open a store and influence the algorithm

Opening a store correctly helps:

• The booth is highly appreciated

• Increase Supplier Score

• Increase trust with buyers

Steps to open an algorithm influencer store:

• Business Verification

• Complete company profile

• Choose the right industry

• Post priority products first

• Professional booth design

12. Display algorithm and industry competition level

Highly competitive industry:

• Household appliances

• Dried food

• Present

• Garment

Low competitive industry:

• Handmade rattan bamboo

• Vietnamese spices

• Eco-friendly items

The algorithm prioritizes sellers in low-competition industries if the content is good.

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam