Global B2B purchasing trends businesses need to know

1. At what level is global B2B changing?

• B2B purchasing is no longer an emotional decision based on relationships.

• The purchasing process shifts to comparing data – assessing risks – selecting the optimal supplier.

• Buyers now do their own research before contacting suppliers.

• Businesses that do not appear during the research period = are removed from the list.

• B2B platforms become the first touch point between buyers and suppliers.

2. What process does global B2B buyers use today?

• Determine specific purchasing needs.

• Search for suppliers on B2B platforms.

• Compare 5–10 suppliers at the same time.

• Send RFQ to the most suitable suppliers.

• Evaluate response, speed, and level of professionalism.

• Choose a partner capable of long-term cooperation.

3. Why do buyers prioritize B2B platforms instead of finding outside suppliers?

• Supplier ecosystem available.

• Easy to compare capacity and price.

• Reduce risks when working across borders.

• Has transaction history and reviews.

• There is a transaction protection mechanism.

4. What role is Alibaba playing in global B2B purchasing behavior?

• Is a buyer's supplier search tool.

• This is where buyers send RFQs every day.

• It is a platform for screening suppliers according to capacity.

• A channel to build long-term B2B relationships.

• A familiar standard to international buyers.

5. Correctly understand the B2B model on Alibaba (completely different from retail)

• Do not sell retail in small orders.

• Do not run mass advertising like B2C.

• Focus on supply capacity.

• Focus on RFQ and negotiation.

• Focus on long-term cooperation.

6. What exactly is the Alibaba booth in the eyes of buyers?

• It is a business capacity profile.

• Is evidence of supply capacity.

• Is the basis for assessing reliability.

• This is where the buyer checks before contacting.

• Is the deciding factor whether to send RFQ or not.

7. Trend of buyers evaluating suppliers in 2025

• Don't just look at the price.

• Pay attention to the ability to meet orders.

• Evaluate how to respond to RFQs.

• View activity history on the platform.

• Prioritize suppliers with clear strategies.

8. Where are Vietnamese businesses weak in this trend?

• Sketchy booth.

• Product content lacks depth.

• RFQ response is slow.

• Don't understand what the buyer wants.

• No RFQ follow-up strategy.

9. Why do many businesses open Alibaba booths but it's not effective?

• See Alibaba as a product posting channel.

• Not investing in optimal booths.

• Not understanding B2B buyer behavior.

• Lack of lead handling process.

• There were no booth monitors.

10. The role of consultants opening Alibaba stores

• Helps businesses understand the B2B model correctly.

• Product orientation suitable for buyers.

• Optimize your store according to search behavior.

• Instructions for handling RFQ effectively.

• Reduce trial and error costs.

11. The right roadmap for businesses to keep up with global B2B trends

• Evaluate internal capacity.

• Understand your target buyer.

• Open an Alibaba store properly.

• Optimize content according to B2B standards.

• Operate the booth as an international sales channel.

12. Conclusion: Trends do not wait for businesses

• Buyers have changed the way they shop.

• B2B platforms have become the norm.

• Alibaba is where buyers are present.

• Vietnamese businesses need to change their thinking.

• Going early will have long-term advantages.

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ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam