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12/12/2025

Potential for exporting Vietnamese wooden furniture on Alibaba

Explore the potential of exporting Vietnamese wooden furniture on Alibaba. Instructions for opening a store, advice on opening a store and how to sell B2B effectively on Alibaba Vietnam.

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Ta Thi Minh Phuong

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Potential for exporting Vietnamese wooden furniture on Alibaba

1. Overview of Vietnam's furniture industry and opportunities on Alibaba

  • Vietnamese wooden furniture is highly appreciated for its workmanship, craftsmanship, natural materials, durability and ability to customize according to buyer's requirements.

  • Alibaba is the world's largest B2B export channel, where buyers from the US, EU, Korea, Japan, and the Middle East hunt for high quality wood supplies.

  • Alibaba Vietnam supports businesses in quickly and properly opening stores, helping Vietnamese wooden products reach the global market.

  • Exporting through Alibaba helps businesses save marketing costs, without having to go to expensive fairs.

2. Why does Vietnamese wooden furniture have a great advantage when exporting through Alibaba?

  • Vietnamese carpentry skills are famous for a long time, creating sophisticated products.

  • Natural wood materials are diverse: rubber, acacia wood, acacia wood, oval wood, and cedar wood.

  • The price is more competitive than supplies from China and Malaysia.

  • International buyers are turning to sources outside of China to reduce risks.

  • The B2B model on Alibaba helps buyers easily place large orders, suitable for the export furniture industry.

  • The RFQ (Request for Quotation) feature creates the opportunity to access thousands of price inquiries every day.

3. Vietnamese wooden furniture product lines sell well on Alibaba

  • Wooden furniture: tables and chairs, TV shelves, cabinets, beds, wooden frame sofas.

  • Outdoor furniture: garden furniture, folding chairs, pool chairs.

  • Wooden kitchen furniture: wooden cutting boards, spice racks, wooden crates, wooden trays.

  • Decorative wooden furniture: photo frames, gift boxes, wall shelves.

  • Wooden handicrafts: wooden statues, CNC products.

  • Wooden pallets, industrial wooden crates for buyers in the logistics industry.

  • OEM wood serves the foreign furniture industry.

4. Understand the B2B model on Alibaba when selling wooden furniture

  • The B2B model on Alibaba connects Vietnamese businesses with global buyers who need to import containers.

  • Buyers find products based on keywords, parameters, images and price.

  • Booths with high reputation will be prioritized by Alibaba's system and pushed to the top.

  • Operational metrics like rapid response, new product posting, and maintaining conversion rates help increase visibility.

  • Wooden furniture is an industry with LQS (Listing Quality Score) that strongly affects the frequency of appearance with buyers.

5. How Alibaba e-commerce platform works in the furniture industry

  • The floor uses AI algorithms to match wooden products with the right buyer based on keywords: wooden furniture, outdoor wooden chair, wood crafts...

  • Buyer uses filter: wood material, size, MOQ, manufacturing country, certificate.

  • Factory images and videos determine 60% of the likelihood of a buyer texting you.

  • Orders often go through Trade Assurance to create credibility for Vietnamese suppliers.

  • The more professional the supplier is in product description, the easier it is for Alibaba to include it in the list of suggestions.

6. Advantages of Vietnamese wooden furniture compared to China on Alibaba

  • The product has a high quality of craftsmanship, different from industrial products from China.

  • Vietnam is strong in rubber wood - cheap, durable, environmentally friendly - which is very popular with American buyers.

  • Production costs in Vietnam are still lower than many countries.

  • Short lead time, flexible production according to orders.

  • Buyer believes in the stability of Vietnamese wood quality.

7. The largest import markets for Vietnamese wooden furniture on Alibaba

  • America: focuses on wooden frame sofas, tables and chairs, and kitchenware.

  • EU: prioritizes recycled wood, environmentally friendly, FSC certificate.

  • Japan: likes minimal products, high perfection.

  • Korea: prefers simple, compact furniture.

  • Australia: import outdoor furniture, pallets, garden furniture.

  • Middle East: favors royal design and large size.

8. Process of opening an Alibaba booth for wooden furniture businesses

  • Prepare a wood industry business license.

  • Contact Alibaba Vietnam for advice on opening a booth.

  • Choose an account package that suits your target market.

  • Complete business profile: images of workshop, machinery, team.

  • Standard branding booth design.

  • Post 30–70 key wood products.

  • Optimize SEO keywords related to the wood industry.

  • Run P4P to increase exposure in the first 30 days.

  • Respond to all messages and RFQs within 1 hour.

  • Maintain the operating point to maintain a high position on the floor.

9. Optimize SEO for wooden furniture products on Alibaba

  • Set a title with keywords: “wooden chair”, “wooden table”, “outdoor furniture”.

  • List descriptions help AI read easily and match quickly.

  • Specify materials: rubber wood, acacia wood, acacia, ash, oak, walnut...

  • Detailed specifications include: size, weight, packaging.

  • Add video of the wood production process to increase reliability.

  • The MOQ level should be flexible for the buyer to test the first order.

  • Update new products at least every week to maintain points.

10. Criteria for international buyers to evaluate Vietnamese wooden furniture suppliers

  • Have FSC certificate or material origin certification.

  • Pictures of factories and machines are 100% real.

  • Good price but must have clear quality standards.

  • Production time as committed.

  • Good English communication (Alibaba supports auto-translate).

  • Packed in sturdy wood, suitable for sea transportation.

  • Able to supply containers every month.

11. Common mistakes that cause Vietnamese wood businesses to fail on Alibaba

  • Post too few products or have poor descriptions.

  • Do not update operating indicators.

  • Not responding quickly makes buyers impatient.

  • Poor quality images, lack of studio videos.

  • Not understanding the B2B model on Alibaba should miss out on big buyers.

  • Wrong sizes and product specifications lead to loss of reputation.

Free consulting support!

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam

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