Instructions for opening an Alibaba booth for Vietnamese businesses

1. Overview of Alibaba and why Vietnamese businesses should participate

What is Alibaba?

Alibaba.comis the world's largest B2B e-commerce platform, connecting businesses with millions of global buyers.

What is Alibaba Vietnam?

Alibaba Vietnam is a special support program for Vietnamese businesses that want to export through Alibaba.

Why should Vietnamese businesses open booths?

• Can reach buyers in the US, EU, Middle East, South Asia.

• You don't need a big brand to still sell.

• The cost of opening an Alibaba booth is much lower than the cost of participating in international fairs.

2. Understand the B2B model on Alibaba

What is the B2B model?

B2B (Business to Business) is a transaction model between businesses and businesses.(see more here)

Why is the B2B model on Alibaba suitable for Vietnamese businesses?

• Buyers are mainly importers, distributors, and supermarkets.

• Order value is larger than B2C (Amazon, Shopee Global...).

Advantages of B2B model on Alibaba

• Products are sought by buyers based on demand (Demand-based).

• No need to run strong advertising like B2C, just need to optimize the store.

Difference between Alibaba and other e-commerce platforms

• Alibaba does not do retail – focusing entirely on exports.

• Increase your chances of signing large quantity contracts.

3. How Alibaba e-commerce platform works

Buyer finds products using internal search engine

The system prioritizes booths with good reviews, accurate descriptions, and international standard images.

Distribution Algorithm (Keyword Ranking)

Keyword optimization determines rankings.

Match products and market needs

Alibaba uses data to suggest products from Vietnamese sellers to buyers in the right industry.

RFQ (Request For Quotation) mechanism

Buyer posts demand => Seller quotes price => Increases chances of closing the order.

Trade Assurance transaction security mechanism

Create trust between buyer and seller, especially important for new businesses.

4. Conditions for Vietnamese businesses to open Alibaba booths

Require documents

• Business license.

• MST or business bank account.

Product request

• The product is legal and has real images.

Requires operating personnel

• 1–2 staff in charge of the booth.

Export ability requirements

• Can produce large quantities when the buyer orders.

5. Process of opening an Alibaba booth for Vietnamese businesses

Step 1: Register a business account

Fill in all business information.

Step 2: Verify the legality of the business

Submit business license for approval.

Step 3: Choose Alibaba membership package

Gold Supplier: The most popular package for Vietnamese businesses.

Step 4: Set up an international standard booth

Logo, banner, company profile.

Step 5: Post products with high quality images

The title uses keywords that buyers often search for.

Step 6: Optimize keywords according to export markets

Optimize SEO according to US, EU, Middle East.

Step 7: Join internal advertising tools

Keyword Ads to increase visibility in the first 30 days.

Step 8: Respond to messages and RFQs quickly

Ideal response time: less than 5 minutes.

6. How to optimize your store to increase orders

Optimize product titles

• There are main keywords + features + product line.

Optimize images according to Alibaba standards

• 80% of buyers judge based on the first image.

Optimize product descriptions with listings

• Size, material, usage, MOQ.

Optimize keywords in 3 important positions

• Title

• Keywords

• Product Description

Optimize prices to attract new buyers

• Offer a reasonable price range.

7. Buyer channels to find Vietnamese businesses on Alibaba

• Search in product page (Search Bar)

• RFQ Market page

• Shown in the "Recommended for You" section

• Displayed through Alibaba Vietnam's algorithm

• Displayed when sellers run product ads

8. Mistakes that cause Vietnamese businesses to fail when opening stalls

• Not optimizing keywords

• Posting low quality products

• Do not reply to buyer quickly

• Don't know how to quote internationally

• Not understanding export laws of the US and EU markets

• No professional images/videos

• Does not analyze Traffic and Ranking data

9. Budget needs to be prepared when opening an Alibaba booth

• Cost of opening a stall

• Membership package: 48-300 million/year depending on membership package

• Optimized cost of booth

• Design banners and product images.

• Personnel respond to messages, quote prices, and ship goods.

10. Benefits Vietnamese businesses receive when opening booths

• Increase the number of international visitors 10–20 times

• Approach big buyers without a brand

• Exporting through Alibaba is possible in a cost-effective manner

• Automate customer search 24/7

• No need to open an office abroad

11. Consulting on opening an Alibaba store - what do businesses need?

• Product strategy consulting

• Keyword optimization consulting

• Consulting on international standard image and video design

• Consulting on building a professional business profile

• Consulting on internal advertising strategies

• Consulting on how to quote and close orders with foreign buyers

• Consulting on logistics and export documents

12. How to increase international customer files when exporting through Alibaba

• Post a minimum of 30 products to increase your reputation score

• Keep buyer responses under 5 minutes

• Answer 100% RFQ every day

• Analyze Traffic & Inquiry data for optimization

• Join Trade Assurance to increase reliability

• Build a detailed business profile using checklist

13. Conclusion: Opening an Alibaba store is a strategic step for Vietnamese businesses

• Low cost – great opportunity

• Access to a variety of international buyers

• Easy to operate – easy to expand

• Suitable for manufacturing and commercial enterprises

• Exporting through Alibaba is the most optimal solution for businesses just starting out

Free consulting support!

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam